Empowering publishers, app developers, and Ad Tech/SaaS founders with actionable strategies to find product market fit and scale in the digital ecosystem.
constantly learning, evolving, and adapting
experimentation, and breaking things before they make sense
operates at the intersection—finding patterns in uncertainty
solving problems from the ground up
A deep dive into how Prebid has evolved and its impact on the advertising technology landscape.
Exploring the benefits and challenges of open-source solutions in advertising technology.
Insights on how publishers can leverage AdTech solutions to optimize monetization strategies.
Thoughts on AdTech, SaaS growth, AI integration, and leadership from my experiences